If your website is in the first few pages of search results, it’ll have the privilege of getting more traffic unless other websites have better content Writing for others than yours. People who don’t adapt to the changes of search engines will fall behind, and in doing so, their website traffic suffers in the process. Perhaps it’s time to update your SEO marketing strategies and implement effective ways to attract your audience.
Optimize Your Website for Mobile
If your website isn’t displaying content properly for mobile users, then only desktop users can engage with it. A way to determine if your website is mobile-friendly is to view it on your smartphone. If you have to zoom in on your website using your smartphone, the chances are that mobile users won’t engage with your content. Make sure that your website allows your audience to scroll and tap through your content.
Research the Right Keywords or Phrases
With the use of a search engine, you can research what solutions and problems that your audience is looking for. For example, if you sell organic cat food and your audience is concerned about their cat’s health, then their cat might have food allergies. In this case, you’ll have to type “My cat has food allergies” into the search engine because that’s what your audience would use to search for solutions. The search results will give you featured snippets with keywords or phrases in bold fonts such as “food allergy” and “food intolerance.”
Include Keywords or Phrases in Your Content
Valuable content with SEO keywords or phrases inserted naturally will have engagement. Your audience will engage with your content because it answers their problems, provides them with more insights about their problems, and educates them on what they can do better to solve their problems.
Make sure to insert keywords or phrases in your content at least two or three times. Another way to strategically insert keywords or phrases is to use them once in each paragraph.
Use Engine-Friendly URLs
An engine-friendly URL provides your audience an idea of what they’ll be viewing when they click on it. It also contains a keyword that’s relevant to the content on the web page. If your URL contains codes as well as characters like “&” and “=,” your audience won’t click on it in the search results. Try to avoid using “but,” “or,” and other stop words in your URLs so that search engines can understand what your content is about.
Add Social-Sharing Buttons to Your Content
Search engines track social media platforms to see any shared content, and if your content is shared through those platforms, then you’ll have more visibility in the search results. Just remember to add images or graphics to your content because some people prefer to share content that has interesting visuals.
Whether you’re aiming for organic traffic or paid traffic, the goal of SEO is to inform your audience about the content that your website offers. Always update yourself with the latest trends of internet marketing so that your website will continue to gain traffic in the long run.