15 Tips for a Competitive eCommerce Homepage

15 Tips for a Competitive eCommerce Homepage

The homepage of an eCommerce website is important. In fact, the eCommerce homepages get the highest traffic volume. Needless to say, it’s essential to make a good first impression and add value every step of the way. First-time visitors use an eCommerce homepage to answer the questions such as “What is this eCommerce business about? Is it for me?”. Returning …

How to reduce holiday eCommerce returns

How To Reduce Holiday eCommerce Returns

Like it or not, handling returns is a part of every eCommerce business daily operation. According to the WSJ, about 30% of all online orders are returned by consumers. There are many reasons that consumers return their orders at the staggering rate. A report from UPS suggests that the major causes of product returns are actually out of the consumer’s …

5 Essential Web Design Trends to Follow in 2017

5 Essentials Web Design Trends to Follow in 2017

Website design is like fashion, in that they are ever-changing, and every year brings it own set of new rules. Here are 5 web design trends in 2017. #1. Micro-interactions–the small things that make a good design a great one Micro-interactions came into play a few years ago, so technically it’s not something new. In 2017, what started as the …

Magento Turned Its Store into a Thriving Marketplace

Magento Turned Its Store into a Thriving Marketplace

Last week Magento, the world’s leading digital platform for open commerce innovation, launched Magento Marketplace—the next generation extension & template marketplace. When developing the functions and features of the new marketplace, it followed a few key principles—to represent the best that its community has to offer. For this new extension store, it hammered at fostering a great experience for merchants …

Shopify Launched an eCommerce Plugin for WordPress

Think about selling your products on WordPress or connecting your WordPress blog with your Shopify store? I got good news. Shopify launched its official eCommerce plugin for WordPress lately. Unlike other similar plugins, it allows you to add and drop products to any of the sidebars, pages or blog posts with the Buy Buttons without leaving WordPress. 3 elegant themes …

How to Make Mobile eCommerce Simpler for Consumers

How to Make Mobile eCommerce Simpler for Consumers

For consumers, browsing through online stores on smartphones can be quite a tedious process. It often results in frustration due to long load times, complicated web forms, hard to navigate websites, poor organization and other various factors that contribute to reasons why your mobile eCommerce website is failing to keep the consumer’s attention due to difficulties in the overall experience. …

Are You Ready for Black Friday and Cyber Monday?

Black Friday and Cyber Monday are just around the corner, and if you haven’t yet started to prepare your eCommerce website, now is the time to start. Black Friday falls on November 27th and Cyber Monday falls on November 30th this year. The sooner you start planning, the better. Here are some strategies that you can consider for ensuring your …

Is Your Bounce Rate Too High?

Is your eCommerce website bounce rate too high? Are your visitors not staying on your website or just not exploring your well-designed website? Is it your website? or is it the content ? or is it just your luck?Here are a few reasons why your visitors might not stay: If your UX is not according to industry standards It’s highly …

Here’s Why You Need a Unique Advertising Campaign

Every day an average person is exposed to roughly 362 advertisements. Of these advertisements, only 153 of them are actively absorbed and remembered. There is a large difference between these numbers, but what makes some advertisements make the cut and others fall short? What is it that allows some advertisements to stick in your brain for days and weeks and others …

Digital Shopping Assistants: Coming Soon to Help You Shop!

Anyone who has ever been to the mall on a Saturday afternoon or the grocery store on a Sunday morning knows just how stressful it can be. It’s crowded; it’s loud; there may be energetic children with you. It just is not an easy thing to do for most people. And with that, we often rush through the whole experience …

Why Humour is Beneficial to your Social Media Presence

Why Humour is Beneficial to your Social Media Presence

Everyone loves a good laugh and hearing or reading something funny can often put a smile on your face that lasts the whole day. Whether it be a funny picture, article or quote, stumbling across something that makes you laugh turns your whole day around. This is why it is so important for businesses to incorporate humour into their social …

How Colour and Logo Affect Consumer Purchase Tendency

How Colour and Logo Affect Consumer Purchase Tendency

They say not to judge a book by its cover, but when it comes to branding, the cover is the most important feature. The visual appearance of your brand and your products is the most basic and among the most import aspects that ensure your business’s success. This is because the brand image is the first thing a customer will …