Snapchat for business-your step-by-step guide

Snapchat for Business–Your Step-by-Step Guide

If you are wondering how far Snapchat, the limited-time image/video sharing app has gone, here are some Snapchat stats that prove its power: The number of the active monthly users on Snapchat is 200 million and 400 million snaps are shared daily. On average, a user spends 25-30 minutes every day viewing videos shared through the app. What’s more, almost 1 in …

4 Tips for Winning the Back-to-School Shopping Season Battle

4 Tips for Winning the Back-to-School Shopping Season Battle

Kids are going back to school soon.This time of the year has proven to be a very important period for eCommerce retailers. According to Ebates.ca, nearly half (45%) of the Canadians spend between $100-$200 per kid during the back-to-school shopping season. Haven’t rolled out any school-related promotion? It’s not too late. A survey conducted by Prosper Insights Analytics found that the …

How to Develop B2C eCommerce Buyer Personas--A Quick Beginner’s Guide

How to Develop B2C eCommerce Buyer Personas — A Quick Beginner’s Guide

A B2C eCommerce buyer persona is a profile that describes a fictional online customer that resembles the real customers who are likely to visit your eCommerce website. Generally speaking, an eCommerce business has a few buyer personas which dynamically evolve along with the business. A fully developed buyer persona helps you empathize with your potential target customers so that you …

3 Tips on Boosting Post-Holiday eCommerce Revenue

3 Tips on Boosting Post-holiday eCommerce Revenue

When the holiday rush is overs and things slow down eventually in the next few weeks, it is important for your eCommerce websites to have a solid plan prepared for the post-holiday season. In fact, there are plenty of opportunities you can take to maintain the high eCommerce sales momentum. #1. Complementary products–turn one sale into two or more If …

7 Tips for a Better Mobile Shopping Experience

7 Tips for a Better Mobile Shopping Experience

Huge billows are rising on the little screens. Mobile commerce now accounts for one-third of the eCommerce sales, and it is estimated to reach a total of $626 billion in 2018. Moreover, it’s growing 3 times faster than the eCommerce sales on PC. However, the mobile eCommerce conversion rates were significantly lower. What is your conversion rate on mobile devices? …

What makes Magento the best eCommerce platform

What Makes Magento the Best eCommerce Platform

There are many choices out there if you are looking for the best eCommerce platform where you can build your digital storefront. Some “drag-and-drop” eCommerce platforms even allow you, with or without programming skills, to build up an eCommerce website within hours. Sounds great, right? That said, as easy as it is to set up an eCommerce website with the …

3 Techniques You Can Implement NOW To Improve Retention

3 Techniques You Can Implement NOW To Improve eCommerce Customer Retention

Remember how much effort you put when acquiring your customers? The killer Google Adwords campaigns, the exquisitely polished landing pages, and the painstakingly crafted social media posts… as an eCommerce website owner, you know how difficult it is to attract customers to your store at the first place. Yes, customer acquisition is of vital importance, but what’s the point of …

How to declutter product pages (Plus Tips You Can Steal)

How to Declutter Product Pages (Plus Tips You Can Steal)

Let’s get down to the core: you want every product page on your eCommerce website to be a vigorous conversion magnet. For this critical reason, you should never allow any distracting element to deviate your customers from moving down through the sales funnel until they hit that “Add to Cart” button. Many eCommerce websites’ product pages are overcrowded with unnecessary …

5 Designs Secrets Of High-Converting Checkouts

5 Design Secrets Of High-Converting Checkouts

Studies show that the eCommerce shopping cart abandonment rate has gone up to a mind-boggling rate: 69% as of January 2016. That’s a great deal of pain for eCommerce website owners. Have you wonder if there is something in your checkout process that just scares your customers away from clicking the “Submit Order” button? Here are 5 tips you can …

How does the “WishList” help your eCommerce business?

How does the eCommerce “WishList” help your eCommerce business?

With the holidays almost upon us, are you getting excited about the sales surge and another prosperous season? In this article, we are going to take a look at how the eCommerce WishList feature assists you in reducing shopping cart abandonment rate and improving your website shopping experience. What is a “WishList”? Pretty much like the shopping bags that customers carry around …

5 essential writing skills for eCommerce Merchants

5 Essential Writing Skills for eCommerce Merchants

If you are an eCommerce merchant, chances are that you are not the only one who is selling the products on your shelves. You might also have noticed that offering enticing deals or free shipping is not going to be a long lasting value proposition anymore. Today, eCommerce merchants abound in virtually every niche, which gives the individuals a tough …

Are you ready for the holiday traffic?

Are You Ready for the Holiday Traffic?

Another jolly holiday season for Canadian eCommerce merchants is already here. Accenture found 38% of Canadians plan to do the majority of their holiday shopping online in 2016, up 15% from last year. Canadian’s Internet Business also suggests that a whopping of 72% of Canadian will get their holiday gifting ideas from online sources, spending about 8.6 hours on average …