Product Transparency is Important for eCommerce

Why Product Transparency is Important for eCommerce Success

One of the problems that hold back online shopping desire is that products are distant and untouchable. With the “fit problem” virtually “impossible” to address currently, you have to make the best out of the two “possible” things that online shoppers can do — read and see. Online shoppers largely rely on photographic representation which holds the promise of the …

Why your eCommerce brand needs a content marketing strategy

eCommerce Businesses Need a Content Marketing Strategy

Content marketing has been proven, time after time, to be a necessity for eCommerce merchants. In fact, the ones that use content marketing see the conversion rate 6 times higher than their competitors who don’t. Sounds exciting right? But this is not the only reason that you should incorporate content marketing into your eCommerce business. The more important reason is …

How to transform the one-time seasonal shoppers into loyal fans

How to Transform the One-Time Seasonal Shoppers into Loyal Fans

Good news! Canadians are doing more of their holiday shopping on the web. Findings from the 5th annual Online Shopping Intentions Survey commissioned by FedEx Express Canada suggest that the rise of eCommerce has changed Canadian’s approach to holiday shopping. 61 percent of the 1,522 respondents said they are planning to shop online this holiday season and 14 percent mentioned …

How to choose a payment gateway

How to Choose a Payment Gateway

As an eCommerce business owner, you want to create the best shopping experience for your customers in every possible way. This includes a convenient payment method and frictionless payment process which conjointly create a delightful checkout experience. The payment gateway plays the role as a mediator between the purchase transaction and payment process. It authorizes you to charge your customer’s …

Beacon vs Wi-Fi, which is better for retail stores?

Beacon vs Wi-Fi, which is better for retail stores?

Beacon and Wi-Fi technologies are blurring the boundaries between online and offline sectors, connecting physical and digital buying process together. While both of these two technologies provide excellent opportunities for retailers to captivate and interact with customers through their smartphones, it’s still worth comparing the two options.  WiFi vs beacons Beacons are tiny low-powered transmitters that rely on Bluetooth low …

b2b website features

6 Must-Have B2B eCommerce Website Features

Unlike B2C eCommerce, the B2B eCommerce sales cycle is often longer and more complex. Since your entire business depends on your website, providing a solid user experience (UX) is of vital importance. So, let’s take a look at 6 key features a B2B eCommerce website should have. #1. Real-time inventory A great way to reduce the back orders is to …

How to make your app popular?

What Makes A Popular App

The app marketplace is overcrowded. If your application doesn’t have something that would take it to go viral, it will soon disappear. Therefore, before developing a mobile app, it’s imperative to think about how to make it popular. A popular app is the one that users highly engage with and eagerly share across the Internet. It is not something that …

SEO Best Practices For eCommerce Product Page URLs

SEO Best Practices For eCommerce Product Page URLs

Highly readable URLs tell search engines what a product page is about while providing your eCommerce website‘s visitors with helpful information at a glance. Readability can be subjective, so let’s take a look at a few examples of some well-known eCommerce brands’ product pages. I just replaced the domain name with “example”. Example #1: http://www.example1.com/shop/product?ID=1736064&CategoryID=2910&LinkType=prodrec_pdpza&choiceId=@H6@Customers%2 You don’t want your product …

Unleash the power of product videos--here’s how

How to Unleash the Power of eCommerce Product Videos

Compared with images and texts, product videos is a better way to showcase the product features, and more importantly, how it feels when using a product in a fluid, 360-degree view. However, video shooting services are expensive and the entire process is time-consuming. Having said that, they pay off your efforts if done well. Product videos help build trust and …

How to: Storytelling in an eCommerce Website

How to: Storytelling in an eCommerce Website

To create a tight bond between your eCommerce website and your prospective customers, you need to nurture a strong sense of trust. There are many ways of achieving so, and in this article, we are going to talk about one age-old communication approach that doesn’t cost you an arm and a leg while establishing a strong connection—storytelling.   Why storytelling …

What is predictive app marketing?

What Is Predictive App Marketing?

From customer acquisition to conversion, you need to make the right decision to stand ahead of the competition when marketing automation is all the rage these days. And in order to make that right decision, simply put, you need to capitalize on the right data and put it in front of the right audience at the right timing.Sounds difficult? The good …

Snapchat for business-your step-by-step guide

Snapchat for Business–Your Step-by-Step Guide

If you are wondering how far Snapchat, the limited-time image/video sharing app has gone, here are some Snapchat stats that prove its power: The number of the active monthly users on Snapchat is 200 million and 400 million snaps are shared daily. On average, a user spends 25-30 minutes every day viewing videos shared through the app. What’s more, almost 1 in …