Local Service Ads-What are the Changes in Background Checks?

Local Service Ads (LSA’s) help businesses to connect with potential customers who search for their products or services on Google. The Ads show up to the customers who are in the area of the business. The ad will only be paid for by the business owner when a client contacts them directly from the Ad.
Google requires a background check of a business as part of the registration process for LSA’s. Several changes have been made on background checks to ensure a smooth flow of the process.
How Do Local Service Ads Work?