It is necessary to have an optimized Google My Business profile and listing. This will help you increase your exposure and search traffic. In so doing, your business will appear on the search queries that match the products and services in local search results.
With Google My Business listing, you can be assured that your business will be visible in Google’s dashboard. This dashboard combines Google Search, Google Maps, as well as Google Plus. Besides, the listing is based on distance, relevance, and prominence of the results.
A business listing that appears in the top three Google local results will help clients see the business location and find directions to reach the business fast. Besides, it will help the clients find a link to the website easily from which they can get the contact details.
To optimize your Google My Business listing, you need to provide correct contact details and add complete business information. You also need to categorize the listing to make it easy for the clients to find you. Additionally, you need to add videos and photos that will empower your message. Besides, you can take advantage of animated GIFs to convey your message more effectively.