The speed offered to visitors on a website plays a key role in determining their satisfaction levels. Every user would want to be served with fast-loading sites. Website speed determines the page views, conversions, and bounce rate.
Therefore, you need to optimize the speed of your website by adopting tools that would help improve the loading speed. These tools include web hosting, browser caching, enabling keep-alive HTTP feature, Gzip compression, using HTML and CSS codes, redirects, ads, plugins, image optimization, and accelerated mobile pages (AMP).
Google takes page load time as one of the ranking factors. Therefore, the speed of a website is crucial in SEO.
To monitor the speed of your website, you can use the speed test tools such as the Webpage test, GTMetrix, YSlow, Pingdom website speed test, and Google’s PageSpeed insights.
However, it is important to note that the impact of website speed varies across different sites. For instance, in e-commerce sites, speed matters most. It would be frustrating to the user if the speed in an e-commerce site is slow.