It is necessary to have an optimized Google My Business profile and listing. This will help you increase your exposure and search traffic. In so doing, your business will appear on the search queries that match the products and services in local search results.
With the Google My Business listing, you can be assured that your business will be visible in Google’s dashboard. This dashboard combines Google Search, Google Maps, as well as Google Plus. Besides, the listing is based on the distance, relevance, and prominence of the results.
A business listing that appears in the top three Google local results …
Website Speed Optimization
The speed offered to visitors on a website plays a key role in determining their satisfaction levels. Every user would want to be served with fast-loading sites. Website speed optimization determines the page views, conversions, and bounce rate.
Therefore, you need to optimize the speed of your website by adopting tools that would help improve the loading speed. These tools include web hosting, browser caching, enabling keep-alive HTTP feature, Gzip compression, using HTML and CSS codes, redirects, ads, plugins, image optimization, and accelerated mobile pages (AMP).
Google takes page load time as one of the …