Adding well-chosen images on your website will strengthen the message., since they worth a thousand words. Additionally, it will help your site rank higher as it complements the overall SEO strategy. Therefore, you need to ensure that the images are optimized for search engines.
To optimize your images for search engines, you need to ensure that you use the right image file name. Having the right file name will help the robots read the images as part of the data used by Google to rank websites.
Additionally, you need to add alt tags and title tags to help search engines understand your image description even if the browsers fail to render your image correctly. The image size should be kept as small as possible to increase the overall user experience.
To optimize the images, use compressed versions of the original images. It is recommended that you use PNG, GIF, and JPG file types for maximum image optimization. You can use PNG for screenshots and graphics, JPG for the complex visuals, and GIF for animations.