eCommerce Marketing

What is a digital marketing strategy?

By August 16, 2017 No Comments

Digital marketing is still a relatively new phenomenon. As such, business owners and entrepreneurs are still deciding what to use and how. A digital marketing strategy is more than simply online promotion on social media. That’s why we’re breaking down exactly what your digital marketing strategy should look like and how you can leverage it for your business today.

Digital marketing encompasses a range of services

Digital marketing is the promotion of your product or brand online, but using a variety of channels and methods. Marketing on a digital scale lets you analyze campaigns to gain a better understanding of what works and what doesn’t. Since results are typicaly in real time, you’ll have almost an immediate indication. Digital marketing specialists will implement a range of strategies that include wireless text messaging, mobile messaging, digital paid and organic ads, content, and so much more. Having said that, digital marketers today face quite a lot of challenges. Since there are a multitude of social channels to have a presence on, it’s important to interact with consumers on all channels. There is always intense competition among industries. If you’re looking to sell a product or a service, your website and digital marketing needs to be consistent. More importantly, you need to implement the latest SEO tactics on your website.

Search engine optimization

Search engine optimization (SEO) isn’t thought of as being part of a digital strategy, but it should be. To stand out among the competition, your website has to have a high organic ranking on search engine pages. If your target consumer doesn’t know you exist, they’ll find a company that has what they’re looking for. Use a keyword search program to identify the top keywords associated with your business, and track their rankings. Once you have a list of keywords you want to rank for organically, a marketer or strategist will add these keywords strategically on webpages and blogs to drive organic traffic to your website.

A blog section on your website is another great way to improve your website’s SEO. Have you ever heard of the saying ‘content is king?’ It still remains true, and the more content your website has, the more authority it is given by search engines. Plus, your company should have relevant information on its site. It helps build trust with potential customers, and let’s them get to know more about you.

Website optimization

Your company website itself needs to be properly optimized in order to drive conversions. Otherwise, visitors will land on your page and bounce before they’ve had a chance to make a purchase or read your blog post. Improve website conversions by adding visual elements on webpages. Too many blocks of text may turn visitors away. Websites should be easy to navigate; strategically placed calls to action that entice a visitor to take action is just what your website needs. Direct website visitors where you want them to go by leading them there. These are great examples of call-to-actions that lead to higher conversions; take note and use them wisely on your site!

Copywriting

Your company’s digital marketing strategy should include content writing! Having a blog is a good start, but an overall digital strategy will include more than that. Once you’ve published blog posts on your website, collect the best posts and send out an email newsletter. This tactic will help increase traffic to your website. Repurpose blog posts by running Facebook advertising campaigns. You want your company to become an authority on a subject, and the best way to do that is to promote your content and get people reading it. Businesses of all sizes can see tremendous success with Facebook advertising with proper targeting.

Use your effective copywriting skills on social media. Once you’ve written a blog post, be sure to share it on all your social networks. You also want to consistently engage with your audience by posting the latest news and advice on social media. Use built-in social analytics to identify what content works best on which channel, and use it to your advantage. Don’t forget to respond to your audience; they’ll want to hear from you and know there’s a real person on the other side of the computer!

Analytics

Once you have implemented all of these strategies, it’s time to track their effectiveness. Analytics are the best way to determine where your strategy is successful, and where it needs improvement. Most social channels have built-in analytics that provide detailed insight into how your posts are doing. You should also identify where your website visitors are coming from (is it via paid ads, or your activity on social media?). The more you know, the better you can evaluate your digital marketing strategy.

Digital marketing is so much more than just posting on Facebook. A well-rounded strategy will put you on a path toward success. If SEO and website optimization aren’t your forte, then you’ve come to the right place. iMediaDesigns specializes in all facets of website design, development and digital marketing. Our qualified team of marketers, designers and developers utilize have the knowledge and expertise to help your business achieve its goals with various digital strategies. Let’s work together to implement what your company needs!

Jessica Vitullo

Author Jessica Vitullo

Jessica is a digital marketing specialist at iMediaDesigns. She specializes in content, digital and influencer marketing for startup companies. In her spare time, she runs a blog about lifestyle, travel and culinary experiences in the kitchen.

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