Why you need marketing automation for holiday seasons

For many of you, the e-commerce merchants, the upcoming holiday rush has always been huge and hectic. Besides, inventory management, fulfillment and holiday recruitment, promoting your special deals on your product offerings usually reach the peak of the year.

To get on top of consumer’s’ mind and stay engaged with them, you should adopt a marketing automation tool that streamlines your marketing communication workflow during the heavy traffic inflow.

There are many benefits that make marketing automation tools worthwhile. Firstly, marketing automation acknowledges the meaningful differences among online shoppers depending on the time they begin holiday shopping.

For instance, one small group: the early holiday shoppers, are mainly comprised of female shoppers and the primary household shopper who are more likely to shop online. Moreover, the discount hunters are more likely to wait until the last minute or boxing day for the best deals.

Because of the validity of most offers being only for a certain time period, it is crucial that the promotional messages reach your target customers on the perfect time and also through their most preferred channels. Marketing automation can easily identify the preferred time that the consumers engage with your brand by tracking and analyzing the consumer’s data.

You don’t need to get through all communication channels. Marketing automation helps optimize the cost by identifying relevant channels preferred by the consumers and sending information through the ones that previously generated higher ROI for your marketing campaigns.

Moreover, through marketing automation, you can reach the customers with products that they might be interested. Cross-selling tactics can be effectively elevated in a real-time manner.