Unlike B2C eCommerce, the B2B eCommerce sales cycle is often longer and more complex. Since your entire business depends on your website, providing a solid user experience (UX) is of vital importance. So, let’s take a look at 6 key features a B2B eCommerce website should have.
#1. Real-time inventory
A great way to reduce the back orders is to clearly communicate real-time inventory data on your B2B portal. It should include the stock levels that is available, ready for shipment, back orders, and forward orders.
#2. Easy reordering
Give your customers the ability to simply pull up a past order and place it as a reorder, you’ll be making it incredibly easy for them to do business with your brand and place orders more often.
#3. Advanced search
You don’t want your customers to browse through thousands of SKUs to look for the products that meet their specific variations. Therefore, having an advanced search tool that enables them to drill down and find exactly what they’re looking for is imperative.
#4. Mobile support
Every B2B website should make purchase and interaction on mobile devices a piece of cake. The easiest and cost effective way is to make your website mobile responsive.
#5. Variable pricing
It allows you to offer various prices based on a number of parameters like customer, order quantity and payment terms. Your eCommerce store should make it easy for you to create price levels based on different parameters.
#6. Sales quotation
Online sales quotation can have a big impact on your conversions. You need a sales quotation feature that allows you to approve sales quotation online so that your customers can negotiate and convert quotes into orders easily.
#7. Flexible payment
You probably offer multiple online payment methods, but what about offline methods of processing a payment? Your eCommerce website should be flexible enough to accommodate it.